Rethink your social media marketing strategy by checking out "Yo" app

Yo is the very popular mobile app that uses push notifications to send a "Yo" to someone else. Just that. Nothing more.

Wanna say "good morning"? just Yo.
Wanna say "Baby I'm thinking about you"? — Yo.
"I've finished my meeting, come by my office" — Yo.
"Are you up?" — Yo.
The possibilities are endless.

This is part of the description found on App Store page of the app.

So, what is Yo? And how it's connected to Social Media Marketing?

Yo app is an attention grabber!

How do you grab the attention of your fans and customers on social media?

Pushing new content isn't the correct answer. Creating value for them is a better one. Value comes from great content, but it's not enough. Everyone gets an ton of Facebook & Twitter updates everyday. Not very "social"...

Instead of saying "Good morning" everyday on your hotel's Facebook page and retweeting ALL the checkins and good words of your customers, try something different this time.

Respond to the comments of your Facebook post. Invest some minutes of your time to say thanks to the positive comments and use winks for quick answers. The importance of this, within the context of social media, is HUGE!

Stop the stupid Twitter-auto-DM-robot and check out the tweets of your next followers. Respond to some of them, favorite and RT the ones you like.

Spend 1 minute to engage with 8 of your Instagram followers and double tap on the pics you like. Comment on some of them, by mentioning their usernames.

Be human and engaging. Grab their attention by acting like a human, not like a business.