Facebook is declining in popularity among young users and Snapchat is booming in these ages, but lacks of a marketing perspective. Therefore, more and more businesses are turning to Instagram to reach out younger demographics.
In you plan to adopt a strategy of this type, you should check out these 6 tricks to get the most out of your Instagram presence.
Share GORGEOUS Images
The quality of the photos is more than obvious that should be high. As a general rule, beautiful pictures perform better on Instagram, so get used to them!
Respond to ALL comments you receive
Recognize that users take time to comment on your images, by responding to them. Tag the name of the users, so that they get notified about your comment. That way, it's more likely for them to comment back. Be social and engaging.
Use #hashtags
Hashtags are deep in the DNA of Instagram, as it's the way to search for content. Before posting an image, take a second and search for similar content to see which hashtags are likely to lead to that. Leaving an image without tags, will make it unreachable.
Fill out your "Bio" section properly
Be sure to fill out the "Bio" section of your Instagram profile. Doing this, will ensure that people who want to connect with you, have sufficient information to do this. The only place to put a clickable website link is there, so be strategic about the link you choose.
Tell your story without selling
Brand marketing on Instagram is kind of tricky, as younger users have very sensitive "over-promotion" radars. Be creative and identify ways of sharing key components of your brand's image without irritating these users.
Post your content at peak times
Pay attention to the times you post your content and when your images receive the most likes and comments. If your audience is global, take into account the different time zones and act depending on that.
Long story short, focus on posting cool and original content and treat Istagram as something necessary for your marketing strategy.
