We currently see a rise in visual content and a decrease in heavy blog articles. Photo editing tools are easier to use and people are noticing how much brand engagement they receive if they communicate with images rather than words.
Here are 5 reasons why visual content is king in 2014 and will continue to do in the near future.
1. 90% of information transmitted to the brain is visual.
Therefore, any information you want to communicate is better communicated in the form of an image. Visuals are processed 60,000X faster in the brain than text. It also means that, for an internet user skimming the web (or your website) you'll be able to communicate more value, quicker.
2. Visual content is easily sharable.
Images on social media get more engagement than links or text. Images on your website have a higher chance of being shared than anything else. In 2014, visual content is just smart business.
3. Businesses who market with infographics grow in traffic an average of 12% more than those who don't.
Infographics are a visually appealing way to communicate information quickly and easily to your audience. They are not only awesome for brand awareness and social-media sharing, they're also referenced more frequently than any other pieces of content - increasing their reach exponentially.
4. Posts with visuals receive 94% more page visits and engagement than those without.
People are naturally more attracted to images than they are links or text. Facebook posts with an image receive, on average, more than twice as many comments as those without.
5. Visuals show your products without telling people about them.
This allows viewers to make their own decisions without feeling pressure from your business, as one of the complaints by online users is the constant badgering they receive from brands.
Be inspirational and promote your brand without being pushy!